In addition to his executive search activities, Jacques Kuyf is active as a strategic advisor and supervisory board member. He has a broad background in the corporate, marketing and media world, among others. In the 1990s, he led the marketing and advertising consultancy agency FHV/BBDO and (until 2005) was CEO of BBDO Netherlands. Subsequently, he was CEO of the FD Mediagroep until 2014. In that period, he led a company that was one of the first to transition from an analog to digital multimedia publishing company (including the brands Het Financieele Dagblad, BNR Nieuwsradio and Company Info). In recent years, Jacques has also been industry chairman of NDP Nieuwsmedia and CCO of Stage Entertainment until 2016 (when it was sold to CVC Capital Management).
These days, he combines his managerial, strategic and conceptual knowledge to manage complex organisational and commercial issues. Jacques Kuyf mainly focuses on the family businesses, financial institutions, Retail & FMCG and Telecom, Media & Entertainment sectors. He has been a partner at De Vroedt & Thierry since 2017.
‘No business case is still stable. The world is subject to major technological, social, geo-political and managerial changes. These require both management and supervisory board members to have a future proof strategy. It is becoming increasingly crucial that organisations are able to bind ‘agile’ talent, so that they can act agile, alert and future oriented. This also requires specialists and management professionals who know how to keep the end goal in sight. Within management boards, boards of directors and supervisory boards it is crucial that talent, diversity and professionalism go hand in hand. Digital techniques, as well as the observations of partners and consultants, are also helpful within a professional organisation such as De Vroedt & Thierry, in order to obtain the predictive value of the effectiveness of a potential candidate. When the strategy and the context from which a candidate is expected to work is clear, the selection process can, from my background and experience, be realised even more purposefully.‘